An article published by Jaclyn on "business opportunities" blog made me think about this. Everything these days, every single business, organisation or company has Quality, Value and Service as the front words of their core messages to clients. Why they don't work?
Because, when everybody uses them as sales words for catchy phrases, then they work for NOBODY. They are uselss, they just don't work anymore.
Try to think about it. What is your unique sales proposal? Does it address the needs of customers. You must not promote Quality, Value and Service as your distinguishing charachteristics. Your clients today assume you have them, if you promote them it will look as if you have recently discovered these 3 concepts exist.
And truth is, you have included Quality, Value and Service in your products since you started business. Haven't you?
Juan E Sandoval
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