Saturday, 28 March 2009

Todo Sigue al Pitcheo

The pitch is that one message that, when delivered, makes people say “wow, that’s a great idea!”. The pitch gets everyone in the room excited about getting on board with your product and your company. It’s the inspiration that carries everyone along for the ride.

El Pitch es ese mensaje que define breve y sinteticamente lo que es tu empresa y cuál es tu oferta única de valor. Cada vez que lo expresas, estas vendiendo a tu empresa y a la idea que hay detrás de ella, por eso es importante tener una buena frase de Pitch. Si está bien hecho, te servirá para definir tus prioridades, para delimitar tu publicidad. Y hasta para conseguir nuevo financiamiento.

The pitch also determines whether or not the company's offer has any viability in the market. For this reason the pitch should always precede any other developments or decisions. Your pitch is your divining rod that helps you make decisions on where to go next. So working on the pitch should always be the first step toward introducing any new concept.
  • Pitch Early
  • Pitch Everyone
  • Keep it Flexible
  • Stick to Your Pitch

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