You got invited, you got there, you met the people, you had a nice chat, you discussed common interests, you exchanged business cards.
So... why it isn't working?
One of the most common mistakes on Networking is failing to follow up. Yes, it would be nice to sit behind a desk and receive all the phone calls of potential customers, providers and colleagues, but let's face it: that is not going to happen. You have to do the follow up on your own. Constantly.
When you receive the business card, write down on the back of it your immediate impressions, so you will have something specific to remember about this present person. Call him next monday. And then again phone him one or two days later. Be sure to know the birthdays of your contacts. But an e-mail is not enough. Send a card, or phone them on that special day.
Make yourself present, after a meeting send a handwritten note. It always pays back.
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